Ford Releases New Desert Rising Trim and Customization Package

The 2026 Ford Bronco Desert Rising package was inspired by our country’s natural beauty and your desire to stand out from the crowd. This attention-grabbing upgrade is available on the Ford Bronco Outer Banks platform and lets you customize your off-road-ready SUV so it matches your personal aesthetic. Come chat with the pros at Ford of Cookeville to learn about the many options.

Exterior Design

Red and pink hues found near Utah’s Great Salt Lake and Coral Pink Sand Dunes each summer led the design team to dream up the Ford Bronco Desert Rising features. The exterior turns heads with a magenta palette and abstract landscape graphics. You and lucky passersby will enjoy the gradients from vibrant, bright colors to more subdued ones every time you lay eyes on the vehicle. The body is available in four colors: Oxford White, Shadow Black, Avalanche Gray, and Ruby Red. All of them pair beautifully with the specially-designed Method wheels.

Cabin Highlights

The interior of the Ford Bronco Desert Rising model is as stunning as the exterior. The seats are clad in two-tone magenta and black leather with accent stitching, and the grab handles are just as colorful. The front seats are embossed with the iconic Ford Bronco logo. Additionally, one of the most unique features is the limited-edition serialized center console badge. Every time you and your passengers head out for a quick errand or a thrilling off-road adventure, you’ll look as great as you feel in the comfortable and modern one-of-a-kind cabin.

Order Your Ford Bronco Desert Rising in Cookeville, TN

You’ve never seen an SUV quite like the 2026 Ford Bronco Desert Rising. Visit our Ford dealership in Cookeville, TN to check out the options and place your order. We can’t wait to see what you pick!